1 Describe how visit visitor and hit metrics can be used to

1) Describe how visit, visitor, and hit metrics can be used to help an organization improve its operations.

2) Explain how social tagging can have a negative or positive impact an organization

Solution

Q1.

Ans:

In the era of social media and networking, people and organizations always find a way to expand their operations dynamically which helps them to improve the quality of services they are providing to end users and also helps them to become popular in the market,

Now, lets have a quick look on the visit, visitor and the hit metrics:

1. Visit - This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.

2. Visitor/ Unique Visit - This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer.

3. Hits - Hit doesn\'t actually mean visit.  A Hit basically refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits. FOr example, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.

If any organization now a days, wants to improve its operations and grow more, it must analyze the above 3 web metricses as a part of business analytics. Below are the way they can improve using the above factors:

1. Visits and Visitors:

These numbers are important because they represent the size of the audience that you are reaching. As you expand your marketing efforts, you will want to see if they are effective. This is especially true if you do offline marketing that can’t get tracked explicitly in Google Analytics. So, if you run a magazine ad in the October issue and don’t see a corresponding jump in visitors during that month, perhaps that portion of your marketing budget could be better spent somewhere else.

As you get a handle on tracking unique visitors, you can expand to look at repeat visitors. If your number of repeat visitors is growing, this means that people are visiting your site once and then deciding to come back again to shop or read. This means that your site was compelling and useful, or “sticky” in online marketing lingo.

2. By hits, know what customers exactly look for on the website

Another vital way in which web analytics can be used is by understanding what exactly your customers look for when they land on your website. The “Site Search” data metric can be used to fetch this information and the results include the terms which people search for when they are using your website along with the information about the pages that they are visiting at a particular time. This information can then be used to add more relevant data to the site which would then drive increased traffic.

Q.2) Explain how social tagging can have a negative or positive impact an organization:

“Social Tagging” refers to the practice of publicly labeling or categorizing resources in a shared, on-line environment. This can be generated by internet users on a platform that are used to describe and categorise an object, concept or idea.
Social Bookmarking is often considered as a good source of traffic. Many popular websites provide tag clouds to describe objects. Last.fm – the digital music community site - displays tag clouds to describe musical artists. For example, British artist Adele is tagged as soul and singer-songwriter. Social tagging also helps you build authority and brand your blog. If they find your content helpful, they will eventually subscribe to your blog.

Usually, social tagging doesn\'t lead to any negative impact if its done properly. However, due to its popularity, some have begun to use it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obligating developers to constantly adjust their security system to overcome abuses.