The Jones Insurance Co believes that it can significantly ex

   The Jones Insurance Co. believes that it can significantly expand its business if it can convince its existing policyholders to purchase additional types of insurance from Jones. Jones thus intends to focus on which one of the following marketing activities?

Select one:

a. Cross-selling

b. Niche marketing

c. Individualized customer support

d. Market intelligence

Solution

a. Cross-selling

when trying to sell additional products along with the existing one it is called cross selling