Conduct an independent online search regarding a company tha

Conduct an independent online search regarding a company that fostered a recent innovation, such as Coca Cola and the creation of Coke Zero. In a 1-2 page Word document, address the following prompts:

Briefly summarize the new product and some of its features.

What market is this new innovation being targeted towards? What about that market created a necessity for this new innovation?

In what ways has this innovation impacted the company? Was there collaboration between departments in the company to make this innovation a reality?

How will this company handle follow-ups to this innovation? How will the company foster new innovations?

Be sure to draw upon the concepts presented in this week\'s reading and lecture. Cite all research sources using proper APA format. For more information on APA please see the Online Library.

Solution

2.Marketing plans can only develop after a company determines several aspects about their business model. They must understand the core mission of the company, which customers they will target, and who their competitors are. Making a careful self-analysis can help emerging businesses define their place in the market and set realistic goals. The type of business a start-up strives to be will also affect its marketing decisions. If a company decides that it will market to professional business customers, it probably won’t use funny viral videos on Youtube.Marketing plans are based on input from every aspect of the company -- from production, to finance, to personnel. In order to succeed, start-ups should work in a coordinated way to use their resources as efficiently as possible. Marketing decisions must reflect the real world circumstances facing the company.

3.Innovation means the introduction of new technology and inventions—such as the internet, cell phone, etc. It is true that innovation led to the development of these new products but innovation is much more than that. Innovation goes beyond technology and requires collaboration from many areas to come together to achieve success. Innovation is a collaborative process; where people in many fields contribute to the implementation of new ideas.

4.Employee creativity and innovation are essential for the success of any business, particularly in times of economic turmoil. There is a clear connection between employee engagement and innovation.Engaged employees are more creative and more willing to accept innovative ideas from others. Most CEOs value creativity, and employees who are allowed to be creative are more engaged with their current positions. A company’s culture can either foster or stifle innovation. Fortunately, business leaders are able to shape a more creative work environment if they follow a few basic guidelines.

Here are some basic rules for citations that are characteristic of many sources. Use the author’s surname and only initials for any first, second or third names. A comma separates all authors. An ampersand (&, and sign) is included between the last and next to last authors, even if only 2 authors, . The date is always enclosed in parentheses. A period follows the date. Use only the year unless there is no volume and issue number given or it is a daily publication, such as a newspaper.Start with the year, then the month and day. Write out the months.