Read the following article httpwwwbloombergcomnewsarticles20

Read the following article: http://www.bloomberg.com/news/articles/2015-09-11/denmark-s-tiger-grows-by-mirroring-ikea-s-affordable-kitsch

Thinking about consumers in markets that do not have a Tiger store currently, would this work in that country? Why or why not? What benefits would customers have if these stores entered into their area\'s?

Solution

Yes it would definitely work in the country which do not have tiger store currently.

Benefits to consumer

As already pointed out above that consumer will get diverse kind of products (2500) at cheaper rate. The competition always benefits consumer in terms of lower price and improved quality and services. With tiger entering into the market, the home ware chain will be more competitive, which will ultimately benefit consumers.