An advertising agency has developed Internet and television

An advertising agency has developed Internet and television ads for a particular business. Each Internet ad costs $200 per run and each television ad costs $500 per run. The business does not want the sum of Internet and television ads to be run to exceed 130 times. The agency estimates that each viewing of the Internet ad will reach 1000 people and each airing of the television ad will reach 1500 people. If the total amount to be spent on ads is not to exceed $15:000, how many times should each type of ad be run so that the total number of people reached is a maximum? Let x represent number of times Internet ad runs and y represent number of times television ad runs. Identify the cost constraint on ad spending: 200x + 500y

Solution

x --- no. of times internet ad runs

y --- no. of television ad runs

Each internet run--- $ 200

Each TV run--- $500

No. of total run for ads to be less than 130 : x+y <= 130 ---(1)

Total cost spent on ads $ 15000 : 200x +500y < = 15000 ----(2)

Option A

Each internet ad reaches 1000 person

Each TV ad reaches 1500 people

Objectuve function: Ads areach maximum no. of people:

P = 1000x + 1500y

Option C