Pick a brand Assess its efforts to manage brand equity in th

Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to the company’s marketing program?

Solution

Brand : Loreal Paris

Brand equity can be defined as value accrued to consumer responses towards a particular brand. Loreal pais has taken many efforts to manage its brand equity in the last five years. The brand has spread all over the world. They have a wonderful branding strategy that helped them to improve their brand equity. It has created a niche image among its customers that it takes care of thier needs.

They have increased thier market share through constand development in research and development. They adopted a three tiet strategy which involves advanced research, applied research and product development.It has been innovating since it started. Moreover, it has made constant efforts to maintain balance between R&D and development.

My personal suggestion would be that the brand should promote the products that satisfy the needs of a particular country in that country.