Select a product with which you are familiar and outline its

Select a product with which you are familiar and outline its positioning strategy.

Solution

i will select the produt of Honey. there are very few players are selling this product in market. there are many benefits will get the consumers if they use honey in a regular and proper way. one of the common disease which most of the people are suffering is obessity. if we use honey instead of sugar, we can be safe and the chances to attcak of obessity is very less.

customers are having good openion about honey but no marketer is not correctly using it and get benefited. one of the player is Dabur, they are selling honey for the last 30 years. now customers are thinking that honey means that is the product of Dabur. they were succeded to create the brand name and product image in the minds of the customers. but still there are many rural people who does not know about it.

but to the urban people and above middle class, honey means a prodcut of Dabur and the only seller in market and a good player. the company created awareness in the urban customers and they promoted it in such a way.