Visit the web sites of two art museums The web links for thi

Visit the web sites of two art museums. The web links for this exercise include a list of links to museums, but you may use other sites if you wish. Most museums offer memberships for sale to vistors. Make sure that the museums you have chosen offer memberships, then examine each web site to find information about the memberships offered. Write a report of 100 words in which you describe the process on each site that a visitor would follow to shop for a membership. Evaluate how well each site describes its membership options and encourages a visitor to purchase one. Consider ease of shopping, how clearly the site describes membership options, and whether the site makes a convincing case for buying a membership. Provide at least on recommendation for improving each of the two sites you selected.

Solution

1. National Gallery of Art, Washington

Link: http://www.nga.gov/content/ngaweb.html

The national gallery of art offers membership in various categories and entitles two people to participate. To shop for membership go to the \"support\" link and click on memberships. The website describes various membership options in details. There are 3 options - The circle, The exhibition circle and The tower project. The site clearly describes each of these membership options, its prices, and what is offered in the membership.

There is ease of shopping and the members can select a membership plan and make payment online with ease.

Recommendation: have a seperate main head or link with the name or heading \"Membership\". Secondly a link on FAQs can be added. Thirdly put an online brochure.

2. The Frick Collection New York

link: www.frick.org/

Here also go to the \"support\" tab and then click on the membership link.

This museum offers different type of memberships like private tours, spring garden party etc and the wesite describes each membership type in detail. There is also a membership brochure, thus making the task even easier.

The membership can be availed or purchased online by clicking on the \"join\" tab. The process is simple and easy.

Recommendation: have a seperate main head or link with the name or heading \"Membership\".