Book Consumer behavior Using insights from the chapters det

Book : Consumer behavior

Using insights from the chapters determine whether Apple misunderstood the consumer for the Apple Watch. What might have been misunderstood in market segmentation.

Your assignment should be no longer than 2 pages and must a minimum of three references not including the text book.

Solution

Apple watch is a limited market product, buyers for apple watch are you in the high class people who share less percentage of the overall market which Apple focuses with its products. Apple watch has direct competition with small scale as well as large scale wearable devices. Large-scale wearable devices suggest Moto 360 has given date of completion to Apple watch as their design was very aesthetics as compared to the apple watch.
Apple analysis forward a customer and capturing the growing vehicle market has a very limited reach. This Limited reach is because of the Limited buyer of the products in the society. People usually prefer Apple watch with the high end on the latest mobile phones. Introduction of new Apple iPhone models has increase the sales of the Apple watch as it is considered as a premium smart watch for mobile phone segment.
Apple has been very unsuccessful in understanding about the segmentation of the market. This segmentation of market should have been done according to the buying capacity of the buyers. Miss understanding of the buying capacity of the buyers has definitely decrease the overall effectiveness of the Apple. This decreasing understanding of the market on segmentation of the market according to the uses of the iPhone has definitely impacted overall sales of Apple watch in the different markets.
Apple watch was primarily focused on the rich countries such as European countries and the United States of America. Apple does not include developing countries such as India which is one of the the biggest market for the Apple products. People usually do not buy expensive variables in these countries and Apple was not able to determine the price. For the products according to the developing countries which is one of the most major part of their overall sales across the globe. By having a wrong understanding of the market Apple was very unsuccessful in creating proper market segmentation and apple watch failed to capture the specific market and the overall sales fall down by a large scale.

References - The Apple Way . -Jefferey L Cruikshank
Inside Apple- Adam Lashinsky
Designed by Apple in California - Jonathan Ive