In one page describe how digital marketing is important to y

In one page, describe how digital marketing is important to your company (a company who uses graphic design tools in their marketing strategy). Explain how incorporating a strategic digital marketing plan may help the business reach its audience and business goals.

Include examples of competitors and their online presence - or lack thereof - and how this plays a role in the way digital marketing may benefit your company. Treat this like a pitch to your executive team as to why they should allocate company resources to a digital marketing plan.

Solution

Our company is involved in providing services of last mile delivery for the gifts and products which are ordered online through our portal. The most important part of our business model is to have visibility to the customers and ensure that our portal ranks high in the search recommendations provided by various search engines. If we compare our offerings with our competitors, we could conclude that there are not many differentiators which are available which can provide a competitive edge to any particular player.

In this field the biggest source of competitive advantage are possible through:

While the first point is already addressed in our case by following a rigorous program of total quality management and continual service improvement, the point in focus is the second of the above points.

It is the need of the hour to invest in digital marketing techniques such as Google adwords, Facebook adwords and E-mail marketing to ensure that we gain high visibility and top of the mind recall for our customers. The techniques listed above will ensure that our website will figure high in the searches rendered by search engines and also will feature in social media feeds as well as receive customized feeds in their mail inboxes.

The estimated cost of running an integrated campaign is about $25000 over a period of 12 months and the payoffs are expected to range between $15000 to $17000 in the first 2 years and then stabilizing around $5000 in the following year.

Needless to say, this is a very important step for us to propel our business to the next level and ensure sustainable growth in the face of increasing competition.