Select a product or service in which you have familiarity Th

Select a product or service in which you have familiarity. Then, determine how the size and composition of the marketing program might require adjustment to gain a presence on Facebook.

Using the same selected product, illustrate how you would position this product on Facebook along with determining its positioning effectiveness in this media

Solution

Facebook Presence and its impact on Product Marketing :

Facebook fan page serves as a effective marketng tool. A fan page can help you list out the products and post their images.This helps to develop a brand identity and product identity.Making the most of the page to attract the eye of the target market.Funny advts and many other creative advts that can easily grab the attention.There are many ways in which facebook can help the product marketing program.A few ways are listed below :

Q ) determine how the size and composition of the marketing program might require adjustment to gain a presence on Facebook.

A ) Pepsi soft drink marketing department have a very unique way of advertising their products.Facebook fan page posts advts that are very creative .There are various productsThis keeps the zeal in the target audience.

Reference:

http://www.hongkiat.com/blog/40-cool-and-creative-pepsi-advertisements/

There are number of tools that are required to explore the identity of the product and identity of the company.There are :

Pepsi -Marketing Strategies :