For the purpose of this assignment you are the chief informa

For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is your big chance to be the principle change agent in the Stone Goose Company and to propose a new social media policy to executive management. Currently, your company does not use social media for communication or marketing. You have noticed that the employees, however, are quite fond of social media. You may use your creative imagination to determine the type of business in which Stone Goose Company is involved. Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image. Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims.

Solution

In general, social media will help companies to grow up, as will help them to generate more audience that eventually will be clients and that means more money. This will apply to small, medium, large companies in all sectors and industries.

Social media is well known as an entertainment aspect of the present world, not exactly a business aspect so it will make a bit difficult to understand how social media can help companies to expand profit; this is the main reason, social media will contact the client while they are having fun and more open to try new ideas, concepts in products/services.

Social media is the big opportunity to have communication with the customers, ask them what they think about the products or services, what can be improved, what else can be offered, what about the color, the smell, the size, the delivery, the customer services, the price, and the publicity.

Another benefit of the social media is the publicity. You don’t have to spend too much money on publicity as social media will produce word of mouth advertising.

For more information you can visit: http://www.entrepreneur.com/topic/social-media