What are situational influences and how do they affect the p

What are situational influences, and how do they affect the purchase decision process?

Solution

Situational influences are the temporary condition tht affect buyer buying behavior - whether buyer will buy product or may not buy anything. It depends upon factors such as physical, social, time and buyer\'s mood.

For example - The customer goes to the shop to buy a product but after seeing the crowd in the shop, the customer changes its purchasing behavior from buying the product. He may buy the product from the same shop or may be from another shop that depends upon the situation