How are specialty products distributedSolutionThere are 3 ca

How are specialty products distributed?

Solution

There are 3 categories of consumer goods.

If we talk about the specialty products then these products are bought after too many research by the consumer. These products are very expensive and there are loyal customers who buy it who have money to spend. For example Diamonds, luxury cars, designer clothes etc

These products are not distributed as the other shopping goods and convenience products are distributed. There are particular excusive showrooms of the company. The outlets are very few.

Products have heavy margins, expansive and unique, hence few people demand for same.Companies do not focus on distribution but the capacity of the purchaser.