Boxoffice sensations like Avatar Harry Potter and the Deathl

Box-office sensations like Avatar, Harry Potter and the Deathly Hallows, and Spider-Man 3 don\'t happen by accident. To achieve big screen success, movie advertisers develop integrated brand promotion (IBP) campaigns that communicate unified messages to target audiences using diverse media. Select a film now showing in theaters and identify the various ways the movie is being promoted. What types of advertising and promotion are employed in the campaign? Do the different advertisements have a consistent look, feel, and message? Do the different media vehicles target different demographic groups? Suggest one additional media option that marketers might use to reach the film\'s target audience

Solution

Explanation:

Black Panther:

We all know that how huge is the Marvel Cinematic Universe and how they are getting bigger by each and every new film in franchisee. Marvel Cinematic Universe is directly targeting the fan base of marvel comic. They are marketing the Black Panther on YouTube different TV channels and targeting kids through toys companies. MCU is pushing their film through every possible way in market since they have grown in every age group, earlier marvel was only famous amongst fan of comics but now through their different film they were able to bring every single person to the theatre. Marvel has targeted social media as their foremost channel to target their fan base through different events and charity program in which they can meet their favorite superstar if they do certain things and get qualified to meet them.

Marvel has excelled in knowing their customer base through their movie and targeted their every age group to bring them to theatre in recent time. Marvel was able to bring their fans from social media to theater with different interacting programs and such events which created a long lasting relationship between marvel and their fanbase.