To focus on transitioning a traditional brick and mortar sto

To focus on transitioning a traditional brick and mortar store to a “click and mortar” (online and physical store). Would it be wise to consider transitioning from a brick and more store and an “online storefront”? Briefly explain.

Solution

Answer:

Yes it would be important for the business in retail these days to trasform themselves to click and mortar form. The reason being the variety that they can offer to number of customer in domestic as well as international market this getting the benefit of a large customer base, which would not be possible in case of brick and mortar form of stores.