Explain the cultural web and its purpose in relation to stra

Explain the cultural web and its purpose in relation to strategy. Identify aspects of Synlait Milk’s organizational culture using three elements of the cultural web. How do the elements you have identified interrelate and reinforce each other?

Solution

Every organisation working as a culture according to which it works. This culture effects the working environment and ultimately the outputs from the organizations. Culture plays an important role when an organizational change in being brought. Changes are an essential tool for thr growth of any organization. And in the process of going through the change the organization has to focus on the cultural web of the work environment and work accordingly. The cultural web is an approach to consider to bring a change in the organizational culture. It is evaluating the culture present in the organization, recognising the changes required and comparing both the scenarios to imply the difference.

Synlait Milk is a dairy processing company that focus on maintaining a stable growth in the market competing the dairy products present. They used the three elements of cultural web to bring the changes in the production methods to bring innovative products in the market. they focused on producing and supplying value added milk products to the market. This innovative change required the use of cultural web. With the help of it they could study the current culture in the work environment, plan the cultural changes required for the new methods of production and compare the two to take necessary steps in bringing the change in culture. The elements interrelate and reinforce each other because a change can only be brought in the culture evaluating the present forces and factors effecting that culture. A new cultural change cannot be implied without understanding the history of the culture being followed in the organization already. So the pattern of the cultural web has to be followed in reinforcing the changes in any organization\'s culture and the same was followed by Synlait Milk.