1 Describe the nature of public relations campaigns and dist

1. Describe the nature of public relations campaigns and distinguish them from public relations programs.

2. Detail the steps involved in campaign planning.

3. Illustrate how social networking can be used in public relations efforts.

4. Several industry professionals such as Craig Pintens, Seniors Associate Athletic Director - Marketing & Public Relations, University of Oregon and Derrick Docket, Associate Commisioner of New Media & Technology, Missouri Valley Conference have suggested that social media is the biggest advancement in public relations since the commercialization of the Internet. Do you agree? Why or why not?

Solution

Ans 1. Nature of Public Relations Campaigns

The nature of PR Campaigns can be described as below:

Difference between Public Relations Programs and Public Relations Campaigns

PR programs and campaigns can be differentiated as under: