Discuss how Apple Computers financial strength may have a be

Discuss how Apple Computer\'s financial strength may have a bearing on the kinds of products it produces. Will it have any impact on the other three P\'s as well? Use examples and research to strengthen your post.

Solution

1: Apple is financially very sound company having revenue of more than 200billion dollar. Thus they have strong financial backup to do more research and development on their products, invest on resources ( by hiring highly qualified and technically experienced professionals from the market),, to drive innovation and do experimentation., This also gives them platform to do lot of testing as well to evaluate their priducts. This helps in building high end technology by lot of research and prototypes with effective development phases.

Yes. It have direct impaxct over their Price, Promotion,Place of their prouct. As they use highly advanced technology and unique product feature they can charge at premium level and they can target on the specific category of customers which helps them to keep their pridce of the product and make them as loyal. Promotion of Apple product is also done via channelised way which avoids normal TV advertisement and they use premium resller only to sell their products via shop and through selected e commerce channels.

In the Forbes article about Apples clever strategy on their i pad as how they have positioned that as unique product and tend customers to replace their PC with Apple products by focusing its key feature such as more processing speed, handy design etc.