List and explain the initiatives to provide excellent custom

Solution

Answer:

Excellent customer service and achieving customer satisfaction is essential for an organization so as to achieve success and competitive advantage. Some of the initiatives which can be taken by the organization so as to provide excellent customer service are mentioned below.

When considering the term quality the customers have some perceptions. The Primary one is the price-quality perception. The customers perceive that if a product is of high cost then the quality is good. Some customer also perceive if the product is well packed then it is of high quality. Hence it becomes the responsibility of the marketing tam to identify these perceptions and approach the target audience through this manner so that customer satisfaction can be achieved.

Customer service framework is necessary to react and to be more proactive by understanding the nature of customers and their requirements m some of the basic customer behavioral styles are Drivers, Expressive, Analytical and amiable. Drivers are those who are very much interested to experiment to new things and their willet to accept change is high. They provide immediate feedback and their response may to the point it is not easy to please those customers unless the product has some attractive features. Analyzers are those analyses the market and services in detail and they are also ready to change or experiment new things buy they are slower to take decisions on purchase and tend to analyses various options available.Expressives are those which are ready to purchase but their response level is high and they generally required high attention..They are highly assertive and purchase decision is very impulsive in nature. The last. Category Amiable are very reserve about their shopping and they have strong intuition about their shopping behavior and won\'t change it easily..They need to present things before them with proper plans, jargon free language.

Thus customer behavioral is an important factor to design the customer service framework and it help to design those framework which will get aligned rightly with customer requirements.