The challenge of mass customization is to build products cra

The challenge of mass customization is to build products crafted and tailored to the customer at the scale and cost of single item mass production. Name the three most common types of customization? Make-to- ____ Assemble-to- ____ Make-to- ____ Provide an example of each common type of customization from above.

Solution

Answer:

Make-to-order - Example of this could be customized products like boilers and heaters which cannot be produced beforehand as their specifications differ according to the process in which they are to be installed. So, manufacturing thus starts only when a complete and confirmed order is received.

Assemble-to-order - Example of this could be like that of Dell, when previously they had a modular interface for customers and customers could order the system or laptop of their choice and specifications by simply choosing the options and specifications mentioned in this interface. Dell would have all the components already manufactured with them. They would simply have to only assemble these as per the specifications mentioned in the order of the customer.

Make-to-stock - Example of this could be like companies having a seasonal forecast where sales increase in the Thanksgiving period and so they manufacture and stock goods as per the forecast.