explain the four paradigms of communicationSolutionObjective

explain the four paradigms of communication

Solution

Objective paradigms

Early positivism: society best understood through application of scientific, objective observation rather than in terms of moral categories.

Social-psychological: communication truths are discovered by careful, systematic observation, including the “who says what to whom with what effect” framework

Cybernetic: communication is the link that connects separate parts of any system; focuses on efficiency of information processing, including feedback on past performance

Interpretive Paradigms

Interpretive paradigm: subjective viewpoints, meaning and intentionality

Symbolic interactionism: human behavior develops through interactions with others, our perceptions of others and our perceptions of how others see us

Ethnomethodology: people continuously create social structure, seeking to make meaning of the life.

Phenomenology: understanding people, society requires us to focus on people’s perceptions and interpretations of their own subjective experience

Semiotic: communication is a process of sharing meaning through signs, including words, but extending to indices, icons etc

Conservative Paradigms (tend to be “objective”)

Social Darwinism: society evolving in a positive way over time

Structural functionalism: society is an organism in which every part is either functional or dysfunctional for the whole

Radical Paradigms (tend to be “interpretive”)

Conflict paradigms: society best understood through social class relations

Feminism: how gender differences relate to the rest of social organization

Semiotic Paradigms

Semiotic: communication is a process of sharing meaning through signs, including words, but extending to indices, icons etc

Socio-cultural: communication is the creation and enactment of social reality; as people talk, they produce and reproduce culture

Critical: starts from the premise that history is best characterized by processes of oppression, through language, media and science.