What is the most important strategy for Amazon to pursue in

What is the most important strategy for Amazon to pursue in terms of whether it is an SO, WO, ST, or WT strategy?

Solution

Strength and Opportunity strategy should be followed by Amazon because the strength and opportunity mix outweighs the others.

Strong global brand presence + Expertise + growing online presence makes it possible for Amazon to open new routes for increased spending on their website

Wide range of products + growing online presence + Ever increasing purchasing power of customers will increase the probability of purchase on their website

Associate programs + strong logistics + growing online presence will help them grow in new markets

Social media marketing + strong logistics + global brand image will help in promotion

Key strategic acquisitions + associate programs will help them gain greater market share