McDonald\'s is one of the world\'s most successful fast food chains. Strategically, they\'ve had some hits and some misses, and they have some challenges to address. If you were in charge of strategic planning at McDonald\'s, what would you do to ensure that the company maintains a competitive advantage? Does their current strategy appear to be heading in the right direction? Why or why not?
Note - I am not asking whether or not you personally like their food; I\'m sure some of you do and some of you don\'t. I am asking about your evaluation of their competitive strategy, not your personal food preferences.
McDonald\'s is one of the world\'s most successful fast food chains. Strategically, they\'ve had some hits and some misses, and they have some challenges to address. If you were in charge of strategic planning at McDonald\'s, what would you do to ensure that the company maintains a competitive advantage? Does their current strategy appear to be heading in the right direction? Why or why not?
Note - I am not asking whether or not you personally like their food; I\'m sure some of you do and some of you don\'t. I am asking about your evaluation of their competitive strategy, not your personal food preferences.
McDonald\'s is one of the world\'s most successful fast food chains. Strategically, they\'ve had some hits and some misses, and they have some challenges to address. If you were in charge of strategic planning at McDonald\'s, what would you do to ensure that the company maintains a competitive advantage? Does their current strategy appear to be heading in the right direction? Why or why not?
Note - I am not asking whether or not you personally like their food; I\'m sure some of you do and some of you don\'t. I am asking about your evaluation of their competitive strategy, not your personal food preferences.
McDonald\'s have been a Pioneer in burger industry since it was originated. As there was literally no competition of McDonalds well it was introduced to the customers. McDonald used to provide services on the basis of speed as well as quality.
McDonald\'s has grown Its big competitors in a changing industry now people are more aware to their food. Competitor has grown with different food options to the customers and providing quality foods as well as it taste oriented food.
Most of the companies revenue from retail items comes from the burgers which are a major part of mcDonald\'s food list. Burgers and go on a strong competition as the new competitors such as burger King and other competitors are providing much better food in the same price.
If McDonald\'s has to stay in the market they have to innovate as well as provide new product range for their customers by innovating in the food.
McDonald also has to create a strategic plan for overcoming the possibility of being serviced by organic food industry. McDonald\'s can use their enormous Supply Chain store which could improve their overall market capture by a large margin. By creating improved burgers and providing an organic touch into its burgers mcDonald\'s can easily attract the customer work going to word the more greener burger providers.
For being able to compete in the international market, planets have to produce regional flavours in their burgers to overcome the problem of local sellers competing against the McDonald\'s.
By following these outline McDonald\'s can easily overcome the issue of increasing competition in a specific sector.
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