Is the product or service tangible requiring physical delive

Is the product or service tangible, requiring physical delivery? Or, is the product or service intangible and deliverable via the Internet? Using this knowledge, determine how e-marketing can be used to inform consumers about the brand attributes and features or, possibly deliver the product or service.

Solution

In e-marketing the product or service is intangible, as the customer cann’t touch or feel it physically and the product or service is deliverable via the internet, as that’s the core of the e-marketing. In e-marketing, companies need to highlight the brand attributes and features with the product or service they are selling, and let the customers evaluate it on the basis of their needs and budget. For delivery of the product or service, companies give a tentative time in which it can be delivered based on the customer’s location.