3 The Collegetown movie theater serves two kinds of customer
Solution
Question 3
(a)
If movie theater charges $5, both students and professors will buy the ticket as price is equal to or lower than the maximum willingness to pay of both.
So, a total of 1,000 tickets would be bought.
Calculate profit -
Profit = Total Revenue - Total Cost
Profit = (P * Q) - (MC * Q)
Profit = ($5 * 1,000) - ($3 * 1,000) = $5,000 - $3,000 = $2,000
So,
The number of tickets bought would be 1,000 tickets.
The movie theater\'s profit is $2,000.
(b)
If movie theater charges $10 then only professors would purchase the tickets as price is equal to maximum willingness to pay of professors.
Students will not purchase the ticket as price is greater than their maximum willingness to pay.
There are 100 professors in the town.
So,
The number of tickets bought would be 100.
Calculate profit -
Profit = TR - TC
Profit = (P*Q) - (MC*Q)
Profit = ($10 * 100) - ($3 * 100) = $1,000 - $300 = $700
The movie theater\'s profit is $700.
(c)
The movie theater price discriminates and charges $5 from students and $10 from professors.
Calculate the profit -
Profit = TR - TC
Profit = ($10 * 100) + ($5 * 900) - ($3 * 1,000) = $1,000 + $4,500 - $3,000 = $2,500
The movie theater will make a profit of $2,500.

