BCG Matrix Marketing Business Unit Descriptions NamePeridot

BCG Matrix - Marketing

Business Unit Descriptions Name:Peridot Amethy Emerald Sapphire Rub 60% 27 25 R = 20% S = 1196 Pearl 5% Garnet 15% 21 15 5% 25 25 K = 25% L = 10% 13% 21 25 M 25% N = 20% 0#1796 45% 40% 13 31 D=20% E = 1996 Market Share Industry Sales-year1 (Smil) Industry Sales-yea2 (Si3 | G=25% 55% | | | | | T=5% | 3 others Market Share of! competing models! A-2096 B = 1196 C = 596 | | | H = 1096 | J = 30% 1096 9 others = | 3 others | 15 others 15 others = | 5 others 19% 10% 60% 60% 25% 4%

Solution

BCG matrix was invented by Boston Consulting Group in 1970s so that organization can manage their portfolio strategy effectively. There are two inputs that form the BCG framework. They are market growth and market share to a portfolio of segments, products or business. This helps the business to draw conclusion on allocation of resources across the portfolio.

The four quadrant/ business units of BCG are: -