i PowerPoint File Edit View Insert Format Arrange Tools Slid

i PowerPoint File Edit View Insert Format Arrange Tools Slide Show Window Help 100% . Thu 9:12 PM Q E Chapter 05 EM15e accessible_FINAL rev(1) Q Search in Presentation Home Share ^ Insert Design Transitions Animations Slide Show ReviewView XCut -1 E Layout . Shape Fil Copy Reset Paste Ne\\ Shape Outine a Slic Section B I U obeX2 X, AV Conver O Picture Shapes Text Arrarge Quick Styles Box Problem Solving Continuum (Exhibit 5-10) 27 Problem Solving Continuum (Exhibit 5-10) High involvement Infrequently purchased Expensive High risk Much information desired Low involvement Frequently purchased Inexpensive Little risk Little information needed High involvement Infrequently purchased Expensive High risk Much information desired Frequently purchased Inexpensive Little risk Little information needed Routinized Response Behavior Limited Problem Solving Problem Solving Routinized Response Behavior Limited Problem Solving Extensive Problem Solving Low involvement High involvement 28 Low involvement High involvement Limifed or Extensive Proble Solving? 3-27 Summary Overview The time, effort, and saurce of information used in making a purchase can be influenced by the relative level of involvement the consumer experiences. Key Issues Slide 27 of 33 English (United States) Notes Comments 101%

Solution

name of product- domyos black t shirt

product type - shopping

distribution- selective

The product goes under limited problem solving

The most , when marketers can make is when there is least problem solving becuase the rational consumer will have a predefined choice set , hence makes easy for marketer to understand the choice pattern of consumer,

The least-when marketers can make is when there is most problem solving because the rational consumer will have a large choice set , almost impoosible to make a choice and henvce markets cannot evaluate the consumers pattern and choices.