httpwwwyoutubecomwatchvkerDFvln7hU 1 1 According to Kurt Lew

http://www.youtube.com/watch?v=kerDFvln7hU

1. 1 According to Kurt Lewin, why is it so difficult to motivate employees to alter their patterns of behavior?

1.2 Select any portion of the video, which most appealed to you and elaborate on its contents.  

Solution

Kurt Lewin find it difficult to motivate employees to alter their pattern of behaviour as he belive that people behaviour exists with an equilibarium of the forces , he can also mention that disequilibarium is the only way that can change the behaviour of the people. there is a sense of dissatisfaction or the imbalances which generate the motivation to change. as because people repond positively with the social norms in the environment , so changing the social context of the environment is a key to the changing behaviour.