Homework SourseJamie strongly prefers HaagenDaz ice cream If no HaagenDaz a
Jamie strongly prefers Haagen-Daz ice cream. If no Haagen-Daz available where she is grocery shopping, she simply will not buy any ice cream. Jamie\'s brand loyalty means she is:
| A. relatively insensitive to price. | |
| B. uninformed about the product category. | |
| C. product category committed. | |
| D. a brand equity investor. | |
| E. all of these. |
Solution
option (c) is correct because she could choose any other brand\'s ice-cream when Haagen-Daz ice cream wasn\'t available but she choose not to buy rather than buying some other brand\'s ice-cream.
