Every product or service has a buying process even digital p

Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view. Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past. Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process. Remember, the five stages are as follows:

1.Problem recognition

2. Search and determination of alternatives

3. Evaluation of alternatives

4. Purchase decision

5. Post-purchase evaluation

Solution

Product selected - Application for Mobile dslr control.

Consumer behaviour can change time to time while buying stuff from the market.

Consumer behaviour is totally based 6 stages

Problem recognition

Information search

Evaluation of alternatives

Purchase decisions

Purchase

Post purchase evaluation

Problem recognition

Problem recognition can be defined as a desire to overcome some specific problem in and individuals life. Define the need or some specific choice of buying new products for betterment of your life.
For an example I wanted to buy an application from the app store for controlling my DSLR camera. I was being irritated for carrying and for getting camera remote every time hence I wanted to use my phone as a camera remote for DSLR .

Information search

After having your problem recognised individual search for the information regarding the same. If you Want to go out for shopping new pair of shoes you will be setting 40 information on the different sources such as Internet or some external search like friends or relatives.
I conducted an intensive research over the internet for turning my mobile phone into a remote for DSLR cameras. Search ended on an application which was available to use as a remote control and turn your Android phone into a remote control for the DSLR camera over the USB interface.

Evaluation of alternatives

By determining if you really want the product or not and ranking the product according to the need for resuming the search or the product which fulfills the exact criteria which comes into your mind is evaluation of alternatives.
I conducted search for different application over the internet and applications store. I found out that there are many applications available with different specialties as well as functions. By evaluating different alternatives I successfully found the best suitable application for my needs and downloaded a trial version.

Purchase decisions

By making decisions over the purchases and alternative options consumer decides to purchase different products as well as services. Purchase decisions plays an important role about using the specific content provider for the choices of the customer.
After downloading a trial version I tested out the specific time with my camera and made a decision to purchase the full version from the app store.

Purchase

In this step consumer decides to purchase the specific product or services from a store. It is not necessarily correct that the individual would buy the product he decided in Purchase Decision.
I purchase the application from the application store. It was the best suitable application and unlock the full features after buying it from the Google Application Store.

Post purchase evaluation

If the person is satisfied or not satisfied the level of satisfaction as well as if the individual has made the right decision to buy the product is evaluated in post purchase evaluation. Specific term plays an important role in maintaining the brand loyalty. Experience is positive the customer repeat the process and goes with the same brand for the next time.
I used application for a long time and I was very satisfied with the results. Application work as it was advertised and correctly does my job. I am a frequent user of the same company who created my controlling application controlling a DSLR. Proper working as well as better support insured my trust in the same company for providing and buying future applications from the same.

For ensuring effectiveness of the buying aids for a buyer , marketer can follow these steps..