Describe the three types of appeals that marketers useSoluti

Describe the three types of appeals that marketers use.

Solution

Advertising appeals are used by marketers to sell their product. It helps to convince and appeal the consumers to buy the product. According to Berknan and Gilson appeals are used creatively to inspire the consumers for making purchase and it affects the attitude of the consumers towards a particular product or service.

Emotional apodal

This is used by marketers to elicit emotional response and resonate with people. It helps the consumers by using persuasive language and feelings. The emotional appeal can be positive and negative. It helps to influence the consumers using the feelings like sadness, hope, anger, pride etc.

Fear appeal

This is the oldest trick used by marketers that focuses on showing the circumstances of not using the product. The audience focuses on creating immediate change in behavior to avoid the action or in action. Specific and attainable action inaction are used for this purpose to make audience think in the direction the marketers want.

Humor appeal

This is used for enhancing the recollection point for the audience. It works effectively for well known products such as beer, insurance brands. The marketers have to be careful while using this appeal as it cannot be insensitive.