Please answer in a college level not where every sentence st

Please answer in a college level, not where every sentence starts with \"HE\" or no bulletin format.

Use this link to access the discussion forum to discuss the following topic. Read the following article or view the following video to contribute to the discussion:

Article: Champions 2015- David Falk

http://www.sportsbusinessdaily.com/Journal/Issues/2015/02/23/Champions/Falk.aspx

Article: The Launching of Air Jordan

http://www.sportsbusinessdaily.com/Journal/Issues/2015/02/23/Champions/Air-Jordan.aspx

How has David Falk revolutionized sports marketing? Review the Discussion Board Grading Rubric before submitting your posts to maximize the points you will earn. Your initial post should be at least 200 words. Remember to post early in the week to encourage discussion and you must make a substantial comment on at least one of your classmate\'s posts. A response requires more than simply stating \"I agree\" or \"I like what you said\" and should be long enough to adequately support your views. I look forward to hearing your comments on this topic within this discussion forum.

Solution

David Falk revolutionized sports marketing by pressing on the values of loyalty, striving for the best and never settling for the second best. David Falk was a visionary and hence spotted trends long before they became apparent to others in the field of sports marketing. Being a visionary enabled Falk to understand the full potential of a player or a company and this enabled him to take advantage of all possibilities that were present in a deal. He revolutionized sports marketing by being practical and pragmatic on one hand and by being aggressive on the other hand. For instance it was Falk’s idea to team up Michael Jordan and Bugs Bunny for a movie. The concept was conceived by Falk and then was presented to Warner Bros. Falk saw potential in this arrangement as Jordan was a popular sports icon and teaming him with a popular character will be a sure shot way of leveraging synergies.

David Falk puts emphasis on reputation as well as relationships. He very well understands that agents have to establish and maintain good, healthy and cordial relationship with college coaches. It was these qualities, character traits and philosophical grounding that helped David Falk to revolutionize sports marketing.

(202 words).