This is Marketing cours and we use consumer behaver book Cho

This is Marketing cours and we use consumer behaver book

Choose two different new products in different categories (aimed at consumers, not organizations) introduced in the last few years. What are some \"innate\" and \"acquired\" (psychological) needs that would be useful bases for positioning and promotion of these products? What is the corresponding level in Maslow\'s hierarchy for each need? (This is a thought exercise and you are encouraged to come up with as many needs as you can after reading these sections of the chapter, rather than do any external research).

Solution

Two products that we would be referring to here are:

The positioning of these products can be done as:

Both comes under self-actualization and esteem needs as if one is fit then his/her self-esteem goes up and also in both the examples we have emphasized on the need pf being as healthy as possible by tracking the calories burnt in a day and eating healthy sugar. Health band indicates an effort to personal growth as well.