Marketing Plan Week 3 Define the Branding Strategy Resources

Marketing Plan Week 3: Define the Branding Strategy

Resources: Creating Acceptable Media for Branding Assignment ( Go to this website : http://www.vegemite.com.au)

Create a new Vegemite package design for the U.S. market, including information considered important for the package.

Write a 300- to 1,200-word branding strategy with the goal of giving Vegemite an identity in the United States, giving consideration to the following strategies:

National or store branding.

Stand-alone or family branding.

Possible licensing considerations

Co-branding opportunities

Submit the package design, packaging statements, and branding strategies

Solution

Define: The branding strategies are the format of designing the product to satisfy the customers. The first look is the packaging when it comes to buying any product from the market.

The strategies of proper branding in vegemite are to follow certain rules which are necessary for making the store more customer friendly without any hassle. The organization is requiring doing a clean market research based on the demographics and geographic. The organization is required to know the areas of the nation, the variety of people have different choices in them. The store is required to design in the correct format so that the customers come and get to know the impact and specialty of the different products in the market. For the purpose of family, a special branding is required in the store and in the market as it is required to grab the customer’s attention towards the product. The packaging is the best way to call the customers; the customers like the attractive colors very much. But only colors are not desirable as customers want the product specification and the quality standards of the pros duct. These factors are also required to be considered while doing a perfect branding in the organization to make the selling of the product. The organization is necessary to get the license to sell the product in the particular zones it gives the customers to keep the faith because in every packaging license of the product is normally printed on it. The last approach to good branding strategies is the co-branding. If mutually the branding is done then it will lead to many opportunities in the organization, the organization will get many ideas to develop the strategies to keep the customer concentration towards the Vegemite. For customers preference, it is required to make the right packaging of the product and also the catchy statements so that the customers get to understand the product essence quality.