wk4 Journal Article summaryreview I need an articlereview on

wk#4 Journal Article summary/review

I need an article/review on the subject below with an 500 word summary of the article, that will aid the strategic management effort of an organization and with 2 references. Please

                           SUCCESS in business

Solution

SUCCESS in business

The business is the mixture of ups and downs, sometimes the profits come at a great height and sometimes the rate of coming profit becomes stable. To make the process seamless it is required to make the business always active and the implementation of new techniques are always required to be adopted in the organization. The market wants the latest trend which is necessary to be adopted in the organizations to maintain its standard. The organization standard comes from the different market research to know the customers’ demands their likes and dislikes.

The most important part of the business is the culture which it is adopting and the decision which it is taking for the building of the strategies (Kay, 1995). The culture of the organization must be very influential to make the organization\'s process stronger as from the culture the employees get their height and maintain the reputation in the business. The ethical cultures are well accepted in the organization to make its growth in the field of competition.  

The competitions are all around in the market and many other companies are always planning to take advantage of yours by spreading negative aspects of the strategies or the product which you design for the growth of the organization. The organization growth comes from the useful strategies and proper marketing strategies are required to be formulated in the organization for its growth and to avoid any marketing competitiveness.

The marketing competitiveness is the major part which is required to be correctly handled in any business set up. The strategies are required to be designed in such a fashion that it both way supports the customers and also avoid any negative influence in the organization. The organization should follow the proper channel of marketing, the marketing channels are well necessary to be maintained like with the help of social media or TV or advertisement (Altman, 1984). The following channels will help the organization to meet the demands of the customers and simultaneously will help the organization to gain the profits by targeting the audience in all the sectors. But, if it is want to target a specific group with some specific market demands then it is necessary to check the demographics as per the demands of the customer.

The last is the support which is necessary to be given to the existing customers and new customers so to make them always happy and their focus should remain positive towards the achievement of their demand and also the company’s aspirations.

References:

1. Kay J, 1995, Business strategies

2. Altman EI, 1984, Success of business