What recommendations would you give the company who needs to

What recommendations would you give the company who needs to update their approach to the 4Cs?

Solution

As the 4 Cs stands for Customer solution, Convenience, Customer cost and Communication, Few reccomendations should be kept in mind while upgrading or updating the 4 Cs approach.

1) The business should always identify and target More than one target customers or a group of customers.

2) Always looks from the customer\'s point of view regarding price. Ensure that the price demanded for a product is profitable for which the customer is willing to paythe money for.

3) The business should answer the question\' What is in for me?\' This question is there in every customer\'s mind so this communication should be bridged properly

4) Ensure that the customer buys the product easily by reducing the barriers in the purchasing process.