marketing plan for bottle water companySolutionThis marketin

marketing plan for bottle water company

Solution

This marketing plan is a part of a larger business plan that the team thought of during preliminary discussions. Smart marketing, Here\'s a look at the bottled water industry\'s sale strategy:

1. Focus on image- Most bottled water labels depict mountains and glaciers, which make cosumers assume that the water comes directly from a mountain stream.

2. Turn consumers into connoisseurs- Bottled water companies encourages consumers to focus on the flavor of their water.

3. By positioning your product as a sign of wealth, it becomes desirable to people who are striving to reach the upper class- Back in 1970s, ordering a bottle of Perrier was viewed as a symbol of wealth and class. As more and more companies began offering bottled water at lower price points, it became a luxury that just about anyone could afford.

4. Offer convenience- These days, bottled water is available just about anywhere drinks are sold. If you \'re on the go, its generally easier to simply pay for bottle of water than to seek out a public water supply.

5.Position your product as a solution to a problem - Generally, bottled water companies don\'t position their product as an alternative to tap water- instead they market it as an alternative to the unhealthy soft drinks that consumers might otherwise buy when they go out.