1 You are the lead publicist for Renegade Pictures a major m

1. You are the lead publicist for Renegade Pictures, a major movie studio. The studio’s biggest film of the year, Harmony, is set to hit theaters in one week. Harmony is a serious drama that explores the aftermath of a terrible car accident. When a teenager is hit by a drunk driver, her mother embarks on a legal crusade to bring the perpetrator to justice. The film co-stars Elle Fanning, Channing Tatum and, in what is being called her return to serious acting, Lindsey Lohan as the girl’s mother.

You are in the middle of a huge PR blitz. The stars of the film are being interviewed everywhere from E! News to The Tonight Show with Jimmy Fallon. The buzz is incredible, with many critics calling Harmony a major contender for the Oscars. In particular, the media is applauding Lohan for her serious commitment to the role. Some critics even say Lohan could win Best Actress at the Oscars.

You are finishing up a photo shoot with Channing Tatum when you check your iPhone and glance at the Twitter feed for Harmony. TMZ has just tweeted the following: “Harmony Actress Lindsey Lohan Arrested For Drunk Driving in Vegas. Click Here To See The Video!” You click on the link and the story is true: TMZ has video of Lindsey driving drunk, and the actress was just arrested in Las Vegas.

Make a list of the first five things you will do as the studio’s publicist. Remember that as a publicist your job is to control the story, influence public opinion and – most importantly – protect the image of the studio. After each item on your list, explain why you think the action is necessary and what the intended PR result for each item is.

Solution

It is a paramount importance to protect the real life image of film Actor and actress for success of a movie. The success and failure will depends on the absence of negative tweets rumors of the participating actors of an upcoming movie and the dignity of actress is in particulars even all the basic qualities of the movie is strong enough.

While the job of an Publicist entails to control the story, influences on the public opinion and protection of images of the studio including the news of the personal life of the Actor and Actress of the assigned movie. It may be kept on mind the adverse propaganda may be real or created by the interested person. It the adverse news sway among the mind of public, the strong points of the movie will be definitely undermined despite good photography, acting and storyline of the film and fame of the actors and director.

Before going into intricacy about the publicists responsibility, some quotes of actors and actress will manifest the impact of clean image and detriment on the success of movies.

1. \'\" Never worry about bad press , all the matters is if they spells your name right \"\' - Kate Hudson, Actress.

2. \'\" Eventually Stardom is going to go away from me, It goes away from everybody and all you have in the end is to be able to look back , and like the choices you made it \" - Matt Damon - Actor.

3. Respect your efforts; respect yourself . Self respect leads to self discipline. When you have both firmly under your belt , that\'s real power \"\" = Clint Eastwood.

So it manifests that self respect and clean images are perquisite for success of of a movie besides other influencing factors like strength and weakness of direction, story line performance of Actor / Actress etc.

The factors are :

1. Star Power: When an Actor has a large and enthusiastic fan base, the matter become more sensitive , particularly Ms. Lindsey Lohan has very large and enthusiastic fan base and entertainment news cover her frequently , news includes success of her movies, her lifestyle, where she is going etc..

with a large fan base , the movie of the said actress along-with a team of strong actors is going to be guaranteed an audience. However, the scandals , indiscipline in the personal life of actor / actress have a deep impact on the initial success of a movie.

ACTION POINT : The Publicist has to be very careful in this regard, the team of the publicist will engage the participating actress just releasing the movie and keep a close watch on her behaviors . She need to accompanied with some staffs of the publicists and continual psychological consultation to be given in this sensitive period when a blockbuster to be released. Indulge in boozing is no no , the accompanying girls shall take care of the negative behaviors.

2. Publicity for Relevance of the Movie: To hit a movie particularly multi starer and high cost budget movie , its plot to be resonate with the dreams , fears beliefs and values of its target audiences. Further, the plot needs to be driven by the concepts of reward, revenge and / or escape and revolve around a conflict or quest that can only be resolved through escalating acts of risk and sacrifice on that part of the protagonist.

ACTION POINT : The Publicist shall concentrate the above points in the trailer and advertisements and make arrangements to advertise in the television , internet portals, social networking portals, internet sites and news channels and news websites etc and shall not not spare any efforts. Any failure and late decision will be cost more to its success.

3. Big blockbusters shall not coincide: Coinciding two big movie particularly high budget and multi starer decides the audience and the number of audiences affects to a great extent.

ACTION POINT : The publicist shall look into this aspect and co ordinate with the Producer and the Government Authority like Censor etc , which is a prerequisite for release of a movie. The Publicist shall maintain a close co-ordination with other distributors\' of big movies so the big movie shall not clash each other and it will be detriment of the interest of the both.

4. Timings of Release : The timing of release of movie are sensitive for its success.

ACTION POINT: The timing of release is another important point for success apart from coinciding of 2 or more big budget movie. The release date shall avoid the examination timing of school and college going students who are bigger part / segment of the pie of the audience of the movies.

5. Extraordinary vs. ordinary: Extraordinary character trying to fit into a ordinary character. A successful movie feature a \"fish out of water\" hero who is either an extraordinary character trying to fit into an ordinary setting ( e.g. Forest Gump) or an ordinary character forced to survive in an extraordinary environment and / or under unusual circumstances for which he is not prepared (e.g. Luke Skywalker).

ACTION POINT: The Publicist feels such anomalies in the scripts and story and the performing actors, In this case the actors are famous and extraordinary, so the publicist shall try at this best that the character are also extraordinary and shall not allow any chances to critics and media / newspaper entities. The responsibility of Publicist is making true which may nit be true, inculcate to audiences mind believe as strong to a weaker. and so on.

On the whole, the responsibility of the Publicist is limitless and the personal traits of the leader of the publicist is very important and no such checklist has been developed for making a high budget film successful. There are many factors and many action points. These ate just five among from them.

Further, the Publicist will peruse the Newspaper Company Editors, Channel Authority and manage them any way not to spread any adverse news for the Actor / actress just before release the blockbuster movie and maintain a team of commentator and media personality to pacify the fan base and interested movie goers. In case of such casualties, the publicist shall emphasize the role and importance of other co actors. In this case a potential statement and endeavor to taken from Elle Fanning and Channing Tatum.

The Publicist shall take up the matter with TMZ and arrange to publicize as it is not a true matter and calm its impact to the fan base.

In extraordinary case, the Publicist may advice the Producer Company to re-schedule the release of the film when Ms. Lindsey Lohan released and take utmost legal care for her release and to make a public statement by her.

THE END