A simplified answer to 1 what are the areas that should be c

A simplified answer to 1. \"what are the areas that should be considered in analyzing a firm\'s resources and opportunities? and 2. How does these areas affect marketing objectives and strategy?

Solution

1) A firm resources may be tangible and intangible, Tangible resources contain Equipment, Manchinery, Raw materials, Human resources etc.

Intangible resources, contain Brand name, Brand trade marks,Reputation, Feed back from customer and Comments from suppliers, Money( return on investment),

The above areas should analyse firm\'s resources and oppurtunities.

Oppurtunities such as production, proper market planning implementation, proper price fixing, priority for customer service.

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2) Marketing is the place where buying and selling of goods and products. Marketing objectives is used for promotional activities for their products and services, Marketing strategy is used for success in their business activities whille examine after organization strength and weakness.

Marketing objective and strategy placed in internal, but when apply to the external of the organization, it will get affected because business calculation for current and future, future is considered to be uncertainty, business can expect to loss, uncertainity, even technology advancement may affect.