1 What is the 5 components of brand equity and business prop

1. What is the 5 components of brand equity and business properties that can be branded ? 2. what is the Effectiveness of the creative elements of brands? 3. Mention five brand with 4 creative elements of each.. 4. mention : Appropriate branding strategy within the brand hierarchy

Solution

The following 5 components of brand equity are:

(1). Brand Awareness: It determines that how much Consumers are aware about the brand.

(2). Brand Loyalty: It determines that when a consumer is satisfied with the product and he uses that product again and again and becoming loyal to that brand.

(3). Brand Associations: It determines that the degree of affiliation of a consumer toward a brand.

(4). Perceived Quality: It describes that the perception of Consumers towards the quality of a branded product.

(5) Other various Proprietary: Brands can achieve competitive Advantage over it\'s rivals by various intangible Assets like Trademarks, technologal patents, copyrights, etc.

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