Keep in mind the following Your grade for this assignment wi

Keep in mind the following: Your grade for this assignment will be based not only upon getting correct answers, but also upon how well you demonstrate the depth and breadth of your knowledge and understanding of the material. A discussion of the material, not one or two word answers, is what is expected and upon what you will be 2016 (current 15 (prior %of |Sales | %of |Sales |% change $ $ 139.1 144 116 455 sales 101 5140217 1094731 t of Goods Sold 7.6%) 5061980 19.4 8067331 12.99 41 Operating Exp 988545715 120 from 10619141 1797? 0 85 16237 0.1 10. 0. 100 t Expense l Other -31 5501 15577 0 Before Taxes 1077491 1 5361430 161 233 541 4661 16.1 Answer the following questions in your evaluation 1. What was the percentage increase in sales from 2015 to 2016? 2. What impact did the new sales have on the gross profit? 3. Were the new sales more or less profitable sales based upon their impact on the gross profit? 4. what happened to the advertising expenses ($ & %)? 5. Is the change in advertising likely to be long term? Why 6. What impact did the new sales have on G&A; (General & Administrative)? Why? . Are total operating expenses up or down as a percentage? 8. What impact does the change in operating expenses have on the bottom line? 9. Is income from operations up or down ($ & %)? 10. Is total other a significant dollar amount? Percentage increase 11. Look at the amount of taxes paid. Why is the change so 12. Compare the increases in sales to the increase in proft after taxes. Was it worth it from an operations point of view? From the stockholders point of view?

Solution

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1. Increase in Sales from year 2015 to 2016 is 139.1%.