In order for a core competence to be considered a competitiv

In order for a core competence to be considered a competitive advantage it must meet all of the following criteria EXCEPT

it must be rare

it must be valuable

it must be difficult to imitate

it must be easily substitutable

Solution

Ans : D

It must be easily substitutable

In order for a core competence to be considered a competitive advantage it must be rare, valuable and difficult to imitate.