Traditional marketing methods are still widely used in today

Traditional marketing methods are still widely used in today\'s commerce, thus it is just as dynamic as digital marketing.

One of digital marketing\'s greatest assets is that it allows the seller and the buyer to

Social media channels guarantee marketers and consumers to constantly exchange what?

Jean-Pierre’s French bakery has a good following on Facebook with 5,000 people following his bakery’s Facebook page. Every weekend, Jean-Pierre reveals a new baked item special with a photo on Facebook. This weekend, his new item received 135 likes, thus Jean-Pierre can expect 135 orders of the new item to be sold this week. Is he wrong or correct to expect that and why?

What is the TRUE Brand Compass and briefly explain each aspect of it.

Archie began as an

WebCrawler was the first search engine to

A search engine\'s operating system is called ?

Google vs. Yahoo. What did Yahoo do to lose its #1 position to Google, and what did Google do to earn itself the #1 position as the most used search engine? Explain.

Both print ads and SEO marketing campaigns have an expiration date.

Your SEO campaign for your owned news website successfully claimed the fifth (5th) rank on a Google’s SERP; how long can it stay on the Page 1 of the results for online users to see?

A strategy that is seeks to gain high ranking on Google\'s first SERP as quickly as possible and with methods that are frowned upon by Google is called _______________.

There are seven (7) basic steps to take for a local business store in order to initiate a SEO campaign. Name the 7 steps and briefly explain each one.

The local organic search results may be found where on a Google\'s SERP?

Organic search results on a Google SERP are typically found in the Ads section.

The search results below the map given by Google on its results page are called

The bounce rate is

Jeff’s website analytics indicate that he has had 500 unique visitors in the past three days and a bounce rate of 65%. Susan’s website’s analytics show that she has had just 250 unique visitors in the past three days and a bounce rate of 45%. Whose website is performing better and why?

If you were to build a website, what would be two ways for you to retain a plausible bounce rate?

A more refined mobile-friendly website is also called

An example of paid media is

An example of owned media is

An example of earned media is

Search Engine Optimization derives as a form of digital marketing from Search Engine Marketing

Which Google tool is the primary source for paid digital marketing?

If you run an ad campaign with Google you are also capable of running the ad through YouTube.com (Links to an external site.)Links to an external site. and NYTimes.com (Links to an external site.)Links to an external site.

Google’s advertising tool uses a method called CPC, which allows a business to earn profit whenever a Google user clicks on that business\'s ad.

You are the head digital marketer for Nike and your assignment is to set up a paid ad using Google AdWords. You must make sure that your competition does not outbid you, and Nike provided you with a sizable budget.

You selected the keyword \"best running shoes\", which, according to Google, has an Average Monthly Searches between 10,000 to 100,000. The competition to bid for this keyword is set as High, and Google suggests its market price bid to be $0.61.

You decided to set your daily budget at $183; so what is the maximum number of clicks that your ad may receive?

After having learned the basics of search engine optimization and search engine marketing, which of the two would you select if you had to choose in order to promote your business online and why?

In the mid 1990s, what did AltaVista search engine offer that was unique and free to its users compared to ISPs such as AOL and Microsoft?

True

Solution

False: Traditional marketing methods are not as dynamic as digital marketing. They are used by many ecommerce forms because their customer base is such and they have been able to reap good revenues out of the traditional methods and hence they do not want to change the success formula but in no way we can assume that traditional marketing is as dynamic as digital marketing. Level the competition field is the correct answer: Any smaller business can now compete strongly with any larger business irrespective of the financial health of that business. The ground in now leveled as a strong digital marketing strategy can do the trick for you, the techniques used in marketing should be sound and the entire journey of the probable customer from landing on the site to the checking out after purchase should be very smooth and hence the ground for competition is very leveled and hence it is major benefit of digital marketing. All the above is the correct answer: Social media allows customers to share the page of sellers and like their products and provide feedback as well. Also, people can follow their favorite brands and information is in abundance and hence all the above is the right answer. He is wrong in his assumption that he will get 135 orders just because he received 135 likes. The conversion rate from likes to orders are not even 20 % so he should not expect more than 20 orders.