Jill develops a new espresso machine which she names Quik Sh

Jill develops a new espresso machine, which she names “Quik Shot.” She also writes the operating manual to be included with each final product and she has a list of customers who are highly interested in drinking espresso. The packaging of her espresso machine comes in a distinctive triangle package colored in hot pink (the color of lovers) and bronze.

List the different types of Intellectual Property protections that are available to Jill and why you think so. If there is no protection for a given item - then list no protection. 12 points

1. New espresso machine protection

a. patents

b. copyrights

c. trademarks

d. trade dress

2. Names “Quik Shot” protection

a. patents

b. copyrights

c. trademarks

d. trade dress

3. Operating Manual protection

a. patents

b. copyrights

c. trademarks

d. trade dress

4. List of Customers protection

a. trade secrets

b. copyrights

c. trademarks

d. trade dress

5. Triangle Package protection

a. patents

b. copyrights

c. trademarks

d. trade dress

6. Web Site for product

a. domain name

b. copyrights

c. trademarks

d. trade dress

Solution

Answer:

1.a.Patent

Explanation:

Patent grants property rights on invention,allowing the patent holder to exclude others from making,selling or using the invention.Here Jill develops a new machine on her own invention

2.c.Trademarks

Explanation:

Trademark is a word or phrase that distinguishes the source of products from its competitors.Here Jill names the expresso machine uniquely as \"Quick shot\" to distinguish from competitors

3.b.Copyrights

Explanation:

Copyrights protects the original work of the owner or author in an written format or any tangible form.The owner has the right to modify.Here Jill writes her own operating manual for her product

4.a.Trade secrets

Explanation:

Trade secret is a business information that companies keep private to gain business advantage over its competitors.This includes customers list ,preferences ,survey results etc.Here Jill has already surveyed and has list of customers for her product

5.d.Trade dress

Explanation:

Trade dress refers to the visual appearance of a product or its packaging that signify the source of a product to its customers.Here Jill made triangle packaging colored in pink and bronze to attract customers because they are the color of lovers

6.No protection

Explanation:

Domain name is the only option related to wbe site protection but domain name is not an intellectual property protection