How could I use continual quality improvement CQI to reform

How could I use continual quality improvement (CQI) to reform/ improve market share for Google? This is for my business course and Google is my company.

Solution

By using CQI, you can perfrom Variance Analysis and Benchmarking. These 2 metrics would be useful to improve makret share of Google.

One example is to refine marketing database by adding continuous sales force feedback or marketing campaigns. This helps with arriving at a more accurate metric.

Similaly, CQI can be applied to Products, SEO (Search Engine Optimization) and C-SAT surveys.

CQI is essentially, adding timely data to help improve the overall process.