Marketing to teens is big business and some of what is marke

Marketing to teens is big business, and some of what is marketed is not necessarily in the best interest of the teens themselves. What is the responsibility of those you saw in the video (e.g. a talent agent, a cool ‘finders’, a marketer, or a company executive) to their customers, that is, to teens?

According to the CDC, the suicide rate in the U.S. for girls ages 15 to 19 doubled from 2007 to 2015, when it reached its highest point in 40 years. The suicide rate for boys ages 15 to 19 increased by 30 percent over the same time period; suicide is the third leading cause of death in young people between the ages of 10 and 24, resulting in about 4,600 lives lost in the U.S. each year.

https://www.pbs.org/wgbh/pages/frontline/shows/cool/view/

Solution

Companies need to understand the importance of the message they are particularly communicating to the teens. It is not useful to be irresponsible with the approach of communicating the message. Sensitivity, reliability and trust are important factors along with the focus on ethics while designing advertising campaign. Psychologically teenagers are more prone to misunderstanding an advertising message and it is necessary to take steps of communicating the messages effectively.

The example of targeting advertising tactics for teenagers includes the use of \'governmental strong message\' ads for \'no drink and drive\'. The ad shows teenagers feeling motivated through the communication of message. Another example would be the kendal jenner\'s Pepsi ad wherein there is demotivating of effective message.