What are the strategic alternatives to diversificationSoluti

What are the strategic alternatives to diversification

Solution

When company diversify it needs to make choices between its plan.diversification strategy is generally the most risky. Because its considerd the new market ,new customer a d new product .how succes they will in new field it will depend on how effectively they are using marketing strategy.marketer must and needs to carefully examine the market and thier customer wants and needs as customer are new therefore they dont kniw thier choice what exactly thier taste and preferences as they are not served by the company previously.to be succesful they need to thoroughly examine each and everything related to customers and market.