A balanced scorecard suggests that we view the organization

A balanced scorecard suggests that we view the organization from four perspectives (the learning & growth perspective, the business process perspective, the customer perspective, and the financial perspective). Briefly discuss these four perspectives analyzing what each means to your organization? Based on this analysis:

What other strategies would be a good fit for your company profile?

Provide a brief overview of these strategies.

Why is it important to have more than one strategy in mind when pursuing global expansion?

You decide that Deborah has brought up another good point that should have been discussed in the beginning of the project. You make a note to add this to a list of project management ideas to help make future projects go smoother.

Complete the following:

What other strategies would be a good fit for your company profile?

Provide a brief overview of these strategies.

Why is it important to have more than one strategy in mind when pursuing global expansion?

Solution

Ans:

The balanced scorecard takes a multi dimensional approach to performance management system which establishes a link between the strategy and the organizational performance. The Balanced Scorecard has significant improvement in overall performance management. However, the performance parameters are customized based on the individual needs of the organization.

2. It is important to have more than one strategy in global expansion because of the risk and uncertainties, to sustain high competition and to achieve desired growth in the business. A single strategy working in a particular market may not work in other market. There may be different economic environment apart from cultural differences. Therefore, a customized strategy approach is a better option.

3. There are different strategies for global market entry and expansion. These strategies include:

Based on a corporation’s business model, product, budget for expansion etc. a suitable strategy may be adopted for global expansion.