Online companies not only target its individual customers th

Online companies not only target its individual customers, they also utilize each customer’s buying habits to create generalized marketing campaigns. Might any privacy issues arise as an online company creates a database for generalized marketing campaigns? Explain your answer.

Solution

The data collected by the company may create privacy issues of information of customers as the information can be abused and the customers can be threatened by the loss of reputation which can come to them as a financial or mental loss. Online privacy has been a major issue these days,and has become a source of firestorm of bad publicity for the company and ruining the reputation of the customers. Both heavyweights Microsoft and Intel have been forced to turn off features which would have allowed either company to track its customers across the Internet.